How thorough is your investigation into identity design and brand extension. Beyond your logo you will need to design secondary elements to build an Identity System. You never find an Identity system that simply slaps a logo on a bunch of stuff. Consider patterns, Fonts, Graphic Elements, Secondary Logos, secondary color schemes, etc.
What will set your System apart from others?
Suggested Lynda.com Video: Identity systems – 2:38 short
Here a three resources that have some great example of creative solution, logo redesign, Identity system application.
- Branding Resource: BrandNew
- Award Winning Identity: How Design
- Pinterest Pins
Bonus XP option: Save the Nose
Required Quest: Week 6 Report
You are expected to have a company and name at this point. This first major quest is a test in: Creativity, Problem Solving, Research, Effort, Technical Skill, Resiliency, and Attitude. Basically it show the captain what you are made of. Use the resources available to you and take what often comes of as a simple challenge and make it something great.
REQUIRED: I hope you understand why we’re not allowed to stream music. Let’s play by the district’s rules, okay? (And no devices yet, either.)
If you are looking for more to do restrict your browsing to these option:
Mondays in the Morgue –Monday options | don’t forget about Lynda.com | Submit new great resources here
The Ruler Game: Have some fun with the Ruler Game for the first few minutes of class if you would like.
Good Read: Check out this very cool article about Google’s new logo(s).
Tips: Here are some CC tips from Skocko –Don’t just watch videos. Practice the skills and make them your own! (I have heard some videos are “restricted” for some reason. Watch what you can)
Illustrator Tools: Extra quests about all the tools in Illustrator even though they may be slightly different since these were Illustrator CS6 videos and we now have Illustrator CC.